Design

In the course "The (in)Visible City - Digital Storytelling for New Media Formats and Webzines", the participants were introduced to the animation technique "cinemagraph" and explored various creative methods to develop their own visual concepts and create their story around "The (in)Visible City". The simple state of the art technique cinemagraph makes it possible to reveal hidden spots and urban secrets as well as to highlight, frame and preserve poetical glimpses of the everyday life. The goal of the course was to create stunning images capturing the essence of a scene, the spirit of a distinct location or a specific neighborhood in Berlin and its inhabitants by distilling a unique temporal moment. These images were combined with typographical elements to illustrate a chosen short story, a reportage, an interview or a poem. The participants developed their own concepts in digital storytelling for new media formats by using motion photography and moving typography based on the animated GIF format.

Arts Management

Emerging artists often have a lot of questions regarding the funding and distribution of a project: How can I finance my project? How do I apply for public funding? How do I "sell" it to programmers or find a co-producer? The aim of the course "Financing, Touring and Co-Producing Performing Art Projects" was to answer these questions. Designed for young or emerging artists, managers or producers in the field of performing arts, the course also included application writing, project calculation, networking and distribution, and touring of work. The participants were given the chance to discuss options in building a professional network using previous experiences.

Creative Entrepreneurship

Creative industries underwent a dramatic change in the last years - from a product-focused to a services-oriented industry. A new 'service economy' was born. Many of today's startups are creating digital services and form a very important part of the creative entrepreneurship scene. Opposed to products or graphics, services are intangible. Thus, the "designing" of services relates to shaping an ecosystem of touchpoints, rather than stand-alone artefacts. Therefore, service design does not only focus on design in the traditional way (shape, aesthetics, usability etc.) but also incorporates strategic planning for service ecosystems and business design. In the course "Creating Business Models based on User-Centered Services", the students were introduced to the concept of service design and learned the main methods and tools that are needed to create successful services. The course considered two main perspectives: How to create a service that is desirable and usable from an end-user’s perspective and how to create an economically viable service ecosystem.

Music

In Summer 2015, we offered two Intensive Class for Opera Singers, one with Gerd Uecker and one with Cheryl Studer. Each class was also accompanied by Prof. Jonathan Alder and Janice Alder-Alford. Together with Uecker and Studer, they formed a unique team that was offering a very special compact course for young professional opera singers, covering all aspects of theatre life. Coaching, Interpretation and Audition training for the participants' repertoire was the main focus of the course. Alongside this, the course dealt with repertoire, presentation, marketing, style, general questions concerning the profession and the preparation work needed for the demands of a successful and fulfilling operatic career.

 

 

Fine Arts

Self-marketing is essentially about knowing your work and communicating it. As visual artists, your preferred medium of expression is your art, but sometimes you cannot let it speak for itself; you have to talk about it too. Self-marketing means knowing your work and communicating it: what makes it special, why buy? In the course "Self Marketing in the International Art Scene" Ida Storm Jansen dealt with the dos/don’ts of formal sales and informal networking situations, money talk and negotiation, as well as different cultures and communication styles.The participants worked on getting the message across in words as well as on the negotiation and intercultural communication skills.

 

 

 

In the Workshop with Valérie Favre & Robert Lucander, the participants gainrd deep insight into the field of painting and had the possibility to discuss their own work with these two famous artists. Visits to several museums were part of the workshop as well as a closer look into their classes at the UdK Berlin in preparation for the university-wide open house.

Performance

The art of traditional storytelling has existed as long as anyone can remember and has always been crucial to the development of cultures. Even now, in our modernised world, stories are inseparably linked to our lives: We tell stories every day: both our own and other peoples’. Communication is unthinkable without something to tell. Storytelling enhances communication and presentational skills, as well as develops imagination and the ability to improvise. The course "Storytelling - An Introduction" investigated the basic steps of oral storytelling and how stories can be freed from a book or from a memory - how to give the story its voice back. The work enhanced communication and presentational skills, as well as developing imagination and the ability to improvise.